Listen to Win: Empathetic Conversations Training with Swing Left

Politics is about persuasion—reaching out, person to person, and bringing others along. But persuasion doesn’t mean you’re rattling off statistics, arguing about policy, or convincing someone to do a 180º on the spot. In fact, persuasion starts with listening.

In a fractured political environment, it is both more challenging and more important to engage with those who might not vote like us (or not vote at all!). We know talking with voters works, but more often than not, Democratic campaigns start too late and target too narrowly. They underinvest in persuasion conversations, and ignore 1 in 4 potential voters because they’re unlisted or mislisted in the data Democrats rely on. Swing Left's new Ground Truth canvassing program will change that. By starting early and having empathetic listening conversations with every voter, we’re uncovering concerns that campaigns need to address, earning trust in communities that might feel overlooked, and making sure…